Posted: December 4, 2019
Submitted by: https://milkwhale.com/

4 Things You Need to Know Before Using Google Analytics

Google Analytics was launched in 2005 and quickly rosed to prominence as one of the best web-tracking tools on the internet.

Google Analytics is free and it’s one of the most popular and most-used web-tracking tools out there. It’s no wonder that GA is the market leader in the web tracking software industry, amassing over 50 million active users to date.

Whether you’re an established business or a budding entrepreneur, Google Analytics is the perfect tool for measuring your digital marketing’s impact and your brand’s online presence. Why? Because Google Analytics collects data in the form of statistics and numbers instead of gut feeling and instinct, making it reliable for analysis.

Unfortunately, it’s not known to be easy to use with all of its unfamiliar terms and complicated settings. First-time users have a steep learning curve ahead of them if they want to master this tool.

Luckily, we’ve recently made an infographic to make it easier for beginners to learn the necessary basics of GA before using it. Here, you’ll learn what is GA, what data it tracks, how to set up your account, how to navigate through its dashboard, as well as the meaning of its most basic terms.

Original Post: 4 Things You Need to Know Before Using Google Analytics

Tags: #digital marketing #google analytics #web tracking tool

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4 Things You Need to Know Before Using Google Analytics