Posted: June 6, 2019
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Global Marketing Strategy & Research Objectives

One of the main reasons companies forgo international expansion is lack of information about customer preferences. In today’s multicultural world, businesses understand the risk involved in taking a broad view towards diverse markets. They know that breakthroughs and product advancements have value only when local markets will pay for them. To determine the potential for success in a foreign market, businesses must develop and evaluate a detailed global marketing strategy.

Global marketing strategy must overcome many challenges. Diverse political, economic, socio-cultural, technological, linguistic, legal and environmental factors interact to affect a company’s successful entry and sustained growth in a foreign market. Analyzing the 196 countries in the world today creates a daunting, if not impossible, task. Identifying the tedious and intricate details of each country and its interactions also multiplies the likelihood of flawed research conclusions.


Original Post: Global Marketing Strategy & Research Objectives

Tags: #global marketing #global marketing research #legal #linguistic #Millennials #political #socio-cultural #technological


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Global Marketing Strategy & Research Objectives