Posted: June 13, 2019
Submitted by: https://digitalmarketingphilippines.com
Purpose Driven Campaigns for Millennial Customers
The internet greatly changed the world that we live in today. With an almost unlimited amount of information available with just a click of the mouse, the millennial people developed a mindset different from other generations. The emergence of social media platforms even helped shape this phenomenon by providing a convenient and efficient way to create a forum for discussing random topics, including issues in the business industry. This way, different sectors in commerce and trade noticed a varying set of behaviors when it comes to dealing with millennial customers.
In order to keep their growth, companies have been making arduous efforts in establishing a new way of connections with these types of customers by purpose-driven marketing. Also known as “Marketing 3.0,” purpose-driven marketing refers to a concept that is highly considered to be an extremely popular business movement in the industry up to date. Some reputable studies and surveys have suggested the impact of purpose-driven marketing as a catalyst for bringing trust and popularity of a brand.
However, purpose-driven marketing is not just a simple term to describe a business concept. If you want to learn more about this topic, take a look at this infographic brought to you by Digital Marketing Philippines.
Original Post: Purpose Driven Campaigns for Millennial Customers