What is the most visited website in the world?
Google.com. It has been the most visited website in the world for years on every major traffic tracker, and it was still first in Similarweb’s ranking for September 2026, ahead of YouTube, which Google’s parent company Alphabet also owns [2][3]. In June 2024 Similarweb estimated Google.com at about 82 billion visits a month, more than two and a half times YouTube’s 31 billion [1].
Facebook has held third place throughout, with Instagram fourth. The big change since mid-2024 is ChatGPT, which has climbed from 11th to 5th, while older names such as Yahoo and Baidu have slipped down the list [1][2].
The 15 most visited websites in 2024
This was the top 15 in June 2024 on Similarweb’s figures, as published by Visual Capitalist [1]. Visits are rounded to the nearest billion and the country is where the company is based.
| Rank | Website | Monthly visits, June 2024 | Type | Country |
|---|---|---|---|---|
| 1 | google.com | 82 billion | Search engine | US |
| 2 | youtube.com | 31 billion | Video sharing | US |
| 3 | facebook.com | 15 billion | Social media | US |
| 4 | instagram.com | 7 billion | Social media | US |
| 5 | x.com | 6 billion | Social media | US |
| 6 | baidu.com | 4 billion | Search engine | China |
| 7 | wikipedia.org | 4 billion | Encyclopedia | US |
| 8 | yahoo.com | 3 billion | Web portal | US |
| 9 | yandex.ru | 3 billion | Search engine | Russia |
| 10 | whatsapp.com | 3 billion | Messaging | US |
| 11 | chatgpt.com | 3 billion | AI chatbot | US |
| 12 | reddit.com | 2 billion | Social media | US |
| 13 | xvideos.com | 2 billion | Adult content | Czech Republic |
| 14 | tiktok.com | 2 billion | Social media | China |
| 15 | amazon.com | 2 billion | Ecommerce | US |
Source: Similarweb (June 2024) via Visual Capitalist [1].
As the Visual Capitalist infographic above shows, Google on its own received more visits than the next four sites put together: YouTube, Facebook, Instagram and X add up to about 59 billion against Google’s 82 billion (our arithmetic). On Similarweb’s figures Google.com took 18.32% of all global web traffic and YouTube 6.96% [1].
US companies ran 11 of the 15 sites. The others were Baidu and TikTok from China, Yandex from Russia and Xvideos from the Czech Republic [1]. Wikipedia was the only non-commercial site in the top 15.
The most visited websites now
As of September 2026, Similarweb’s worldwide top 10 was [2]:
- google.com
- youtube.com
- facebook.com
- instagram.com
- chatgpt.com
- x.com
- reddit.com
- tiktok.com
- whatsapp.com
- bing.com
Wikipedia, Yahoo Japan, Google’s Gemini chatbot, Yandex and Amazon made up places 11 to 15, with Yahoo.com 16th and Baidu down to 19th [2][3]. Semrush, the other tracker most often quoted, has the same top three but puts ChatGPT fourth and Instagram fifth [3]. The two firms measure traffic in different ways, so their rankings rarely match exactly below the top few.
Why do Google, YouTube and social media dominate?
The sites at the top are ones people use several times a day rather than once in a while. Search is usually the first step for finding anything online, which is why Google is so far ahead, and it is also why Google’s position attracted a US Justice Department antitrust case [1]. YouTube benefits from being the default place for online video and from long visits.
Social media takes most of the remaining places. Facebook, Instagram, X, WhatsApp, Reddit and TikTok were all in the 2024 top 15 [1]. Meta alone owns three of them (Facebook, Instagram and WhatsApp).
The rise of AI chatbots is the clearest new trend. ChatGPT.com was the only AI site in the June 2024 list, at 11th with about 3 billion monthly visits [1]. By September 2026 it was fifth, ahead of X and Reddit, and Google’s Gemini had joined the top 15 at 13th [2][3].
How website traffic rankings are measured
No one outside the companies themselves knows the exact number of visits to a site. Rankings like these are estimates from traffic analytics firms, which combine panel data, data shared by websites and modelling. Similarweb ranks sites by their share of total web traffic and counts each domain including its main subdomains [2].
Two limits are worth knowing. First, the figures only cover websites, not apps, and app traffic now makes up the larger part of internet use [3]. Sites such as TikTok, Instagram and WhatsApp get most of their use through their apps, so a website ranking understates them. Second, a “visit” is a session, not a person: one user who opens Google ten times a day counts as ten visits. That is why visit counts can run into tens of billions a month even though there are far fewer internet users.
Questions about the most visited websites
What are the top 10 most visited websites in the world?
As of September 2026, Similarweb’s top 10 was Google, YouTube, Facebook, Instagram, ChatGPT, X, Reddit, TikTok, WhatsApp and Bing [2]. In June 2024 it was Google, YouTube, Facebook, Instagram, X, Baidu, Wikipedia, Yahoo, Yandex and WhatsApp [1].
How many visits does Google get a month?
About 82 billion in June 2024 on Similarweb’s estimate, which was 18.32% of all global web traffic [1].
What is the second most visited website in the world?
YouTube, with about 31 billion monthly visits in June 2024 [1]. It was still second in September 2026 [2].
Is ChatGPT one of the most visited websites?
Yes. ChatGPT.com was 11th in June 2024 with about 3 billion monthly visits [1] and had risen to 5th worldwide by September 2026, the highest placed AI site [2].
What is the most visited website in the US?
Google.com. In September 2026 Similarweb’s US top five was Google, YouTube, Facebook, Amazon and Reddit [4]. Amazon ranks much higher in the US than worldwide, where it was 15th [2].
Sources
- Visual Capitalist, Ranked, The Most Visited Websites in 2024, using Similarweb data as of June 2024. The publisher’s original page for this infographic.
- Similarweb, Top Websites Ranking, September 2026 (updated 1 October 2026).
- Wikipedia, List of most-visited websites, Similarweb and Semrush ranks as of September 2026.
- Similarweb, Top Websites Ranking in United States, September 2026.
Last reviewed 4 November 2026
