Key figures
- People who regularly get news on Reddit are 68% men and on X/Twitter 64% men.
- News consumers on TikTok (62%), Facebook (60%) and Instagram (59%) are mostly women.
- Reddit’s news audience leans Democrat (63%, against 34% Republican); Facebook is the only platform on the chart where Republican leaners are the larger group (50% against 43%).
- Reddit has the highest share of college graduates among its news consumers (44%) and TikTok the lowest (24%).
- Hispanic adults make up 33% of TikTok’s news consumers and 31% of Facebook’s.
All figures are from the graphic, which uses Pew Research Center data collected from 15 July to 4 August 2024.
Social media demographics of US news consumers in 2024
Title: Demographics of US “Social Media News Consumers” (2024). The chart is a grouped bar chart. Each percentage is the share of a platform’s regular news consumers who belong to that group (for example, 68% of people who regularly get news on Reddit are men). The highest value in each group is printed in bold on the graphic.
| Group | TikTok | X/Twitter | |||
|---|---|---|---|---|---|
| Men | 68% | 39% | 39% | 36% | 64% |
| Women | 31% | 60% | 59% | 62% | 35% |
| Republican lean | 34% | 50% | 37% | 39% | 47% |
| Democrat lean | 63% | 43% | 58% | 55% | 48% |
| College degree | 44% | 28% | 37% | 24% | 40% |
| White | 53% | 56% | 39% | 41% | 51% |
| Black | 13% | 12% | 17% | 16% | 16% |
| Hispanic | 16% | 31% | 28% | 33% | 19% |
| Asian | 12% | 6% | 10% | 6% | 9% |
Notes on the graphic: *Graphic by u/TA_MajestyPalm. *Data gathered from July 15-August 4 2024. *All data from Pew Research Center “Social Media and News Fact Sheet”. *Hispanic may refer to those of any race.
What the creator found
The creator posted the chart to r/dataisbeautiful, saying it was made in Excel with data from the Pew Research Center fact sheet [1]. They noted that Reddit stands out in almost every category: compared with the other platforms it has the most men, the most Democrats, the most college graduates and the highest combined share of White and Asian users [1]. The chart itself shows X/Twitter with a similar profile to Reddit on gender and education, while Instagram and TikTok have more women and more Hispanic and Black news consumers.
How many Americans get news on each platform
The chart shows who each platform’s news audience is, not how big it is. Pew’s latest fact sheet, from a survey conducted on 24 to 30 August 2026, says 40% of US adults regularly get news on Facebook and 34% on YouTube, with smaller shares on Instagram (23%), TikTok (20%), X (10%) and Reddit (9%) [2].
Pew also reports that women are more likely to regularly get news from Facebook and TikTok, while men are more likely to get news from YouTube and X. Younger adults are more likely to be regular news consumers on TikTok, Instagram and Reddit, and Democrats are more likely than Republicans to get news from Instagram, TikTok and Reddit [2].
Notes on this infographic
- The figures are 2024 data. Pew updates the fact sheet each year, and the current page carries 2026 survey results, so the shares on the live page differ from the chart [2].
- Columns do not add to exactly 100%: men and women sum to 98% or 99%, the two party groups leave out people who lean to neither, and race groups overlap because Hispanic people may be of any race.
- The graphic prints the creator’s name as u/TA_MajestyPalm; the Reddit account is u/TA-MajestyPalm [1].
- YouTube, the second biggest news platform in Pew’s data, is not on the chart [2].
Questions about US news on social media
Which social media platform has the most male news consumers?
Reddit, where 68% of people who regularly got news on the platform in 2024 were men, followed by X/Twitter at 64%. On Facebook, Instagram and TikTok, men made up between 36% and 39% of news consumers. The figures come from Pew Research Center data collected from 15 July to 4 August 2024.
Are TikTok news consumers mostly women?
Yes, 62% of people who regularly got news on TikTok in 2024 were women, against 36% men. Facebook (60%) and Instagram (59%) also have mostly female news audiences. TikTok's news consumers also include the highest share of Hispanic adults on the chart, at 33%, and the lowest share of college graduates, at 24%.
Do more Republicans or Democrats get news from Facebook?
Republicans, narrowly. Facebook is the only platform on the chart where Republican leaners are the larger group of news consumers, at 50% against 43% Democrat leaners in 2024. Reddit leans furthest the other way, with 63% Democrat and 34% Republican, while X/Twitter is close to even at 47% Republican and 48% Democrat. The two party groups do not add to 100% because people who lean to neither are left out.
What percentage of US adults get news on Facebook?
40% of US adults regularly get news on Facebook, according to Pew's fact sheet from a survey conducted on 24 to 30 August 2026 [2]. YouTube follows at 34%, with smaller shares on Instagram (23%), TikTok (20%), X (10%) and Reddit (9%) [2]. The 2024 chart shows who each platform's news audience is, not how big it is, and it does not include YouTube.
Sources
- u/TA-MajestyPalm, [OC] Reddit User Demographics vs Other Social Media, r/dataisbeautiful (original post).
- Pew Research Center, Social Media and News Fact Sheet.
Last reviewed 30 October 2026
