Marketing and Design
BAM vs DAM, Brand and Digital Asset Management Compared
DAM (digital asset management) is software for storing, organising and sharing all of an organisation's digital files, used across many departments.
Marketing and Design infographics
This section is for people who promote a business or design for one, including design principles, colour and branding, managing brand assets, local marketing and search. Each page credits the agency or designer, sets out the full guide as text and adds examples. Start with the six principles of graphic design, BAM vs DAM compared, the colour emotion guide to brand colours, local business marketing trends or a mobile SEO checklist. These are practical references to keep to hand when planning a campaign or briefing a designer.
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Marketing and Design
Color Emotion Guide, Which Brands Use Which Colors
Research across 30 countries finds these links broadly shared but shaped by culture, so treat them as conventions, not rules.
Marketing and Design
Six Principles of Graphic Design, With Examples of Each
The six principles of graphic design are unity (or harmony), balance, hierarchy, scale (or proportion), dominance (or emphasis), and similarity and contrast.
Marketing and Design
Local Business Marketing Trends and Tactics That Work
In 2026, 97% of consumers read reviews for local businesses and 45% used AI tools for local recommendations, up from 6% a year earlier.
Marketing and Design
Mobile SEO Checklist for a Fast, Mobile-Friendly Site
A mobile SEO checklist has four parts: choose responsive design, make sure Google can crawl the same content and structured data on mobile as on desktop,…
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